| The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast |
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| 1. |
TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding |
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Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of... |
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TSBOM Article Podcast: Accounting for Anxiety |
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Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation,... |
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TSBOM Article Podcast: The Unique Selling Proposition of Your Small Business |
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Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising... |
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TSBOM Article Podcast: Advice to Small Businesses on IT Security and Internet Scams |
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Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses,... |
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| 5. |
Chapter 1 Part 1, Introduction |
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In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or... |
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Chapter 2 Part 1, Developing Your Unique Selling Proposition (USP) and Business Plans |
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We begin chapter 2: Beginnings of Your Small Business, discussing the importance of a well thought out Unique Selling Proposition (USP) that explains to you - and the world - why anyone should purchase your products and services. Then we move onto building... |
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Chapter 2 Part 2, Legal Forms of Business Ownership |
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We're in chapter 2 and discuss the different forms of business ownership including the Sole Proprietorship ("DBA"), General and Limited Partnerships, and Corporations. In the next section we review Sub S Corps, the Limited Liability Company ("LLC"),... |
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Chapter 2 Part 3, Legal Forms of Business Ownership |
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We're in chapter 2 discussing the forms of business ownership and in this segment describe corporations ("C-Corp"), and Subchapter S Corps, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-taxation... |
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Chapter 2 Part 4, Legal Forms of Business Ownership |
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We finish chapter 2, discussing the forms of business ownership, and in this segment describe the Limited Liability Company (LLC) and Professional Corporation, including the issues of personal guarantees and limited liability of the owners, tax considerations,... |
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Chapter 3, Part 1, Sales and Selling: The Oxygen of Business |
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Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market niches you’re most likely to win, the 7 steps in the sales qualifying... |
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Chapter 3, Part 2, Sales and Selling: The Oxygen of Business |
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Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field reps, business partners, distributors and dealers, and through a... |
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Chapter 3, Part 3, Sales and Selling: The Oxygen of Business |
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Nadia Hopper continues her read of chapter 3, Selling, The Oxygen of Business, and we discuss how an Internet site validates a business and allows potential customers around the world to: quickly find that your company exists; gather information; and... |
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Chapter 3, Part 4, Sales and Selling: The Oxygen of Business |
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Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you’ve overcome the barriers. Then we discuss... |
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| 14. |
Chapter 4 Part 1, Effective Small Business Marketing Programs; Writing Effective AIDA and Announcement Ads |
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We're in chapter 4: Marketing-Artillery for Sales, discussing the 4 parts of setting up an effective small business marketing program, and then writing effective AIDA and announcement type advertisements") |
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| 15. |
Chapter 4 Part 2, Small Business Marketing Programs - Delivering your message via Direct Mail; Effective Press Releases and PR |
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We're in chapter 4: Marketing-Artillery for Sales, and discuss effective direct mail programs, press releases, and PR programs |
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| 16. |
Chapter 4 Part 3, Small Business Marketing Programs - Using Promotional Items, Print Advertising and Brochures |
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We're in chapter 4: Marketing-Artillery for Sales, covering the use of promotional items, print advertising and brochures as part of your small business marketing program. |
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Chapter 4 Part 4, Small Business Marketing Programs - Delivering your message via printed newsletters, email marketing (aka spam), yellow pages ads, radio, television and CATV advertsing |
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We're in chapter 4: Marketing-Artillery for Sales, and discuss the best use of printed newsletters, why email marketing (aka spam) is often not effective, when to consider yellow-pages advertising, and how to consider and advertise through radio, television,... |
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Chapter 4 Part 5, Small Business Marketing Programs - Corporate Image, Trade Shows, Conventions, Co-op Advertising Programs, and Chamber of Commerce |
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We're in chapter 4: Marketing - Artillery for Sales, and discuss when to consider trade shows and conventions, explains co-op ad programs and how your business may team with a financial partner to reduce the cost of advertising campaigns, the pros and... |
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| 19. |
Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on Advertising |
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We finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the ROI on advertising expenses and whether to produce ads in-house or with an advertising pro. |
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| 20. |
Chapter 11 Part 1, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing |
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In the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers and other lenders weight the "4 c's of credit" to evaluate your firm, and we begin describing various small business financing... |
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| 21. |
Chapter 11 Part 2, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing |
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Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first, then we turn to a detailed discusssion of asset-based loans and conditional... |
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Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing |
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Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a)... |
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| 23. |
Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing |
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Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the oft-requested personal guarantee. |
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| 24. |
Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing |
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To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of... |
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| 25. |
TSBOM.com Joe Kennedy - Terry Nalroo Interviews 1 of 6 |
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Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business... |
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| 26. |
TSBOM.com Joe Kennedy - Terry Nalroo Interviews 2 of 6 |
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Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business... |
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| 27. |
TSBOM.com Joe Kennedy - Terry Nalroo Interviews 3 of 6 |
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Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business... |
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| 28. |
TSBOM.com Joe Kennedy - Terry Nalroo Interviews 4 of 6 |
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Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business... |
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| 29. |
TSBOM.com Joe Kennedy - Terry Nalroo Interviews 5 of 6 |
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Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business... |
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| 30. |
TSBOM.com Joe Kennedy - Terry Nalroo Interviews 6 of 6 |
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Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business... |
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| 31. |
The Latest In Starting A Successful E-Store: Joe Kennedy - Jason Steinl KYGT Radio Interview |
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Talk show host Jason Steinl leads Joe through a comprehensive hour long radio interview on the latest in starting and growing a successful e-store. Includes what to sell, what Internet services to use, what you need to know, estimated costs, and how... |
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| 32. |
Radio Show - Business Diseases, Cure Them or Die, on VoiceAmericaRadio |
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In this half hour show Joe and hosts Dr. Tom Rogers and Jim Velos cover a range of subjects, starting with the 3 biggest mistakes made by entrepreneurs, the importance of defining a Unique Selling Proposition (USP) and how this makes many other decisions... |
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