The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast
Chapter 3, Part 2, Sales and Selling: The Oxygen of Business
Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field reps, business partners, distributors and dealers, and through a retail location. In each case we cover concepts such as push/pull, promotion, loyalty to your products, and relative costs.
