The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast
Chapter 3, Part 4, Sales and Selling: The Oxygen of Business
Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you’ve overcome the barriers. Then we discuss the strange sales phenomena known as the 80/20 rule, managing sales people considering motivational effects of both salary and commissions, the importance of consistency and well thot out comp plans in dealing with sales people, recruiting and recruiting from competitors, things to watch out for when landing a big deal with big businesses, using perks to motivate your sales staff and a reminder to not get complacent – the world is changing.
