The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast
Chapter 4 Part 4, Small Business Marketing Programs - Delivering your message via printed newsletters, email marketing (aka spam), yellow pages ads, radio, television and CATV advertsing
We're in chapter 4: Marketing-Artillery for Sales, and discuss the best use of printed newsletters, why email marketing (aka spam) is often not effective, when to consider yellow-pages advertising, and how to consider and advertise through radio, television, and CATV (cable-television).
