The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast
Chapter 4 Part 5, Small Business Marketing Programs - Corporate Image, Trade Shows, Conventions, Co-op Advertising Programs, and Chamber of Commerce
We're in chapter 4: Marketing - Artillery for Sales, and discuss when to consider trade shows and conventions, explains co-op ad programs and how your business may team with a financial partner to reduce the cost of advertising campaigns, the pros and cons of chamber of commerce and similar networking organizations. Then, the discussion moves on to corporate identity issues such as trademarking, deciding upon a company name, slogan, logo, and colors.
