The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast
Chapter 1 Part 1, Introduction
In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already have one; aim to grow; are comfortable with the Internet; and are in business to maximize earnings and minimize taxes and expenses. The segment concludes with an outline of the book’s 14 chapters.
