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AUDIO & VIDEO DIRECTORY FOR ACCOUNTING PROFESSIONALS
SUNDAY, AUGUST 1, 2010
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The CPA Profession from 1945

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Podcasting

Podcasting is the distribution of audio or video files, such as radio programs or music videos, over the Internet using either RSS or Atom syndication for listening on mobile devices and personal computers. The term podcast, like "radio", can mean both the content and the method of delivery. Podcasters' websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming. Usually, the podcast features one type of "show" with new episodes either sporadically or at planned intervals such as daily, weekly, etc. In addition to this, there are podcast networks that feature multiple shows on the same feed.

Podcasting's essence is about creating content (audio or video) for an audience that wants to listen when they want, where they want, and how they want. Subscribing to podcasts allows a user to collect programs from a variety of sources for listening or viewing either online or off-line through a portable device, whenever and wherever it is convenient. In contrast, traditional broadcasting provides only one source at a time, and the time is broadcaster-specified. While podcasts are gaining ground on personal sites and blogs, they are not yet widespread. One easy way to find podcasts is to use the Podcast Directory in iTunes; these automatically-updated podcasts can then be synchronised to a portable multimedia device, such as an MP3 player, for off-line listening.

"Streaming" files from the Internet can remove the specified-time restriction, but still offers only one source at a time, and requires the user to be connected to the Internet while playing the files. The ability to "aggregate" programs from multiple sources is a major part of the attraction of podcast-listening. Unlike podcasts, streaming also can be used to broadcast live events over the Internet at the moment they occur. Although streamed programs, like broadcast radio signals, can be recorded or captured by the receiver, their transient nature distinguishes them from podcast episodes, which arrive in already-archived form. (This difference may make a podcast legally distinct from a webcast or streamed media file.)
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